The simplest way to discover new fiction 

Heady Mix is a new book box membership that champions underrepresented groups covering women, race, disabilities, LGBTQI+ and more. 

We deliver a collection of three fantastic books (two novels and an anthology) plus a theme related gift to members' doorsteps every two months


How it all started

 Heady Mix started as a small idea following founder, Justina's, first trip to Nigeria to visit some relatives. The Chibok girls were still missing, held in captivity by the terrorist group Boka Haram, and Justina wondered what life would be like growing up in a country where the news reports on schoolgirl kidnappings. It got her thinking about equality, about how women are represented; and about the role that books play in shaping our lives and storytelling the female experience. A long trail of thoughts later, Justina eventually landed here, setting up Heady Mix; turning her 'armchair activism' into something real to readdress the diversity in what we consume and shining a spotlight on talented authors who don't get the bookshelf space they deserve.  

Meet the team

Justina Cruickshank

Chief Curator and Founder

Alice Farkas

Social Media Manager

Jefferson Robinson

Graphic Designer

Mohini Singh


Summer Phillips


Lisa Munson


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